Cornerstone Bullion was established in 2010 by Chad Roach. With more than a decade of experience, the company has garnered a solid reputation with third party organizations. But what do past customers have to say? Are the services legitimate, and if so, are they worth it?
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About Cornerstone Bullion
Cornerstone Bullion's founder is named Chad Roach. He created the company because he saw a need for an honest precious metals dealer in today's investment landscape. At the time, he was struggling to find an ethical dealer that provided good prices and honest advice.
Chad Roach was uniquely qualified to create this company, since his career background is in alternative assets. He knows everything there is to know about not just the precious metals industry, but also real estate and tangible assets. His career began with the investment industry, and he switched to precious metals following the 2008 recession.
The company has several core principles based around pricing, management, and advertising.
One of the biggest issues that Chad Roach had with the precious metals industry was the commission prices. Dealers would mark up their stock by anywhere from 5% to 40%, and then they would claim that the price was fair. When the time came for the buyer to liquidate their holdings, they'd discover that their assets were worth far less than they'd paid.
Cornerstone Bullion prices items specifically so that they have the potential for growth. If you hold onto them, they should grow over time, and you should be able to sell them for a gain. You don't have to take a loss when you liquidate. In addition, the company is never dishonest about the value of your holdings.
Every product sold by Cornerstone Bullion is marked up by 2% or less of what it cost the company. If you buy in bulk, you get access to special discounts.
You can also sell metals to the company, whether you purchased them originally there or not. They aim to provide ideal buyback offers.
One of the biggest components of the business structure is its management. The company isn't managed by some hollow board of directors or soulless machine. It is family owned and operated. When the time comes for the founder to retire, he will pass it on to his children.
In fact, everyone who works with the company is a part of the family. This allows the customer service team to operate much more seamlessly, as everyone knows each other. The insular design also allows for a greater degree of privacy and security for the clients.
Since the same family benefits from every sale, there's no pressure on individual salespeople to "close deals" or "hard sell." In keeping with this, the company doesn't use any high pressure sales tactics. They want you to feel totally comfortable with your purchase.
You can call and ask any questions about the company prior to making a purchase. A sales representative will talk you through the benefits and risks of investing, the available inventory, and your unique needs. You don't even need to commit to buying anything to get helpful, patient answers.
Representatives are available to call 8 AM to 5 PM on weekdays in Mountain Standard Time. You can leave a message on the answering machine outside business hours, and your call will be returned as soon as possible. Sometimes it will even be returned on the weekend when the office is closed.
Cornerstone Bullion has a unique approach to advertising: mainly, they don't. They don't believe in investing money into paid advertising campaigns. If they don't spend money on advertising, they cut their operating overhead. This in turn allows them to sell their bullion at lower overall prices.
Every aspect of the company's operation is geared toward low prices. The company acquires large amounts of bullion at wholesale prices from other sellers, then is able to resell it at closer to the spot price.
Instead of relying on advertising campaigns, Cornerstone Bullion relies on word of mouth. They believe that their reputation should be enough to bring in new customers through referrals, and so far, it has been.
Is Cornerstone Bullion a Scam?
Cornerstone Bullion isn't a scam. The company has been run by a family for years. They have a relatively good reputation in the industry, having received positive reviews from some third party organizations. The Better Business Bureau gives them an A+ rating and an accreditation.
There have not been any complaints filed with the BBB. But there also aren't any customer reviews on the website, either. On Trustlink, there are three reviews in total, all of which give the company five stars.
One of the reviews says that the customer has worked with the company several times. He is pleased by how honest and transparent the service is.
Another customer said that he'd made two small purchases. Each time, he was treated with the same level of care and respect as a bigger investor.
The third reviewer also said that she had been working with Cornerstone Bullion for years. She was happy with the level of knowledge and expertise that the employees have, and she was also impressed with the attention to customer service.
Other than that, it's difficult to find feedback from past customers. Trustpilot and Consumer Affairs don't seem to have any data. There also haven't been any reports filed with scam watchdogs like Scam Risk.
While there are multiple testimonials available on the actual company website, these should be taken with a grain of salt. Businesses can print whatever marketing jargon they want without any guarantee that it actually came from a past customer. That's why third party websites have more accurate views.
It's good that the few reviews online are all positive. Given the lack of complaints and negative feedback, it seems that the customers have largely been satisfied. If there have been any complaints, they've been resolved before there's any need to make them public.
The lack of feedback might just be a sign that this is a small business. Smaller gold dealerships often don't have the same customer reach as large ones. But some potential clients might prefer to work with a company that has more consistent consumer feedback online, so they have a better idea of exactly what to expect.
Pros & Cons of Cornerstone Bullion
Cornerstone Bullion is a legitimate business that is family owned and operated. While there aren't many reviews from past customers, the business does appear to be growing. It has been listed as one of the top fastest growing US companies on Gold Dealer Reviews.
The little feedback online has all been positive. There haven't been any complaints filed with the BBB or negative feedback posted online. But since the sample size is only three reviews, it's hard to tell exactly what you'll get from the service.
Overall, there aren't any major red flags with regards to Cornerstone Bullion. It seems like a perfectly normal gold dealership with solid policies and ethics. Customers have praised the honesty and attentive customer service.
But there are other companies that offer all the same things, and they have tons of great feedback. A company with dozens or hundreds of reviews gives you a much broader sense of everything that the customers have experienced. We recommend working with one of these instead, but don't see anything wrong with investing with Cornerstone Bullion if that's your preference.
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